Today, there are far too many brands that make the same promise, but Xiaomi still remains not only a pioneer but the strongest name in that race. Xiaomi also challenged the bias against “cheap” products by actually delivering quality smartphones that you don’t have to throw away after the slightest accident. Back then, it offered a combination of decent or even premium hardware specs at affordable prices and sold these phones by the hundreds in order to recoup production costs. The reason Xiaomi succeeded wasn’t just because of dirt-cheap prices, though. Xiaomi dared, and its gamble definitely paid off, cementing its name as one of the world’s biggest smartphone manufacturers globally, even without a presence in the US. Those that do often cut too many corners to actually make it a worthwhile investment.
Especially in the early days of the smartphone market, very few even dared to offer smartphones at half the price of a Samsung or an Apple. There is no denying that Xiaomi’s biggest strength is the allure of its pricing strategy.
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